Norman Emerson Group’s distinctive red livery is a familiar sight on Ireland’s roads but the recognition factor has taken on global significance with a little help from Marvel comic book hero, Thor the Mighty Avenger.
A Norman Emerson Foden truck mixer is appearing in the Marvel Studios movie ‘Thor: The Dark World’ which went on general release in November.
Starring Chris Hemsworth as Thor and Natalie Portman as his love interest, Jane, ’The Dark World’ is the much anticipated sequel to the first Marvel ‘Thor’ movie which proved to be a huge success back in 2011.
So how did the County Armagh-based company’s distinctive Foden truck mixer land a Hollywood role alongside the stars of the big screen?
Norman Emerson Group Managing Director, George Emerson, explains: “Back in October 2012 I was approached by the Asgard Production Company which was shooting a new film on location in England. The company had come across an old vehicle of ours which had been sold into England the previous year and they were seeking permission from us to use it in a new Marvel production.
“I signed the consent form and thought no more about it until April of this year when my daughter, Julie, announced that the official trailer for ‘Thor: The Dark World’ had gone on general release and that our truck mixer was featuring in it!”
