Euro Auctions’ Midsummer Sale at their Leeds site, which featured over 7,500 lots from 650 vendors across 25 countries, achieved an impressive hammer total of £41.2 million.This diverse range of heavy plant and machinery attracted buyers and sellers from around the globe.
The sale saw participation from registered buyers across various regions, with 44% of buyers coming from the UK, with 49% of buyers from Europe and the remainder from the rest of the world. The top buying countries by hammer total were the United Kingdom (ÂŁ18.3 million), Republic of Ireland (ÂŁ6.5 million), Spain (ÂŁ2.1 million), Poland (ÂŁ1.9 million), and Belgium (ÂŁ1.9 million).
Strong Online Presence
Online bidding accounted for 72% of the overall sale activity, highlighting the robust digital presence of Euro Auctions. Of the 1,500 buyers, 83% placed their bids online, reflecting the convenience and global reach of Euro Auctions’ robust internet sales platform.
The sale attracted first-time vendors to Euro Auctions, representing 10% of the overall vendor base. This influx of new sellers demonstrates the growing trust and confidence in Euro Auctions’ ability to deliver outstanding results.
Loyal Client Base
With over 4,000 registered customer accounts at this Leeds sale, 87% of whom were returning clients, the Midsummer Sale exemplified the strong and loyal relationships Euro Auctions has cultivated over the years.
Euro Auctions continues to demonstrate its unmatched global reach with 12 permanent sale sites in eight countries, including the UK, Europe, the Middle East, Australia, the USA, and Canada. This expansive network, combined with a reputation for excellence, cements Euro Auctions’ position as a leader in the heavy plant and machinery auction industry.
“We are thrilled with the outcome of our Midsummer Sale, which once again highlights Euro Auctions’ unparalleled ability to connect buyers and sellers from all corners of the globe,” said Johnny Keys, General Manager for Euro Auctions.
“The strong participation, particularly from online bidders, and the high level of engagement from both new and returning vendors, underscores the effectiveness of our auction platform and the trust our clients place in us.”
Strong Relationships
Matt Woods – Territory Manager – Euro Auctions, added: “As a business, we have strong relationships with vendors, large consignors, and OEMs, forming a key part of their used machinery disposal strategy, we consistently achieve excellent market value for every single piece of kit that goes across the ramp on sale day.
“All classes of machines sold well at this Leeds sale; however, it was the larger equipment that fetched the strongest prices. The 20-tonne-plus excavators, large articulated dump trucks, dozers, graders, and anything suitable for large infrastructure projects were particularly in demand.
“With OEMs and dealers offering less than favourable trade-in prices for used equipment, and Euro Auctions ability to gain true market value for machines, we are seeing more fresh, late, low-hour machines coming through our sales in the UK, Germany, Spain, and the Middle East. Our well-connected sales teams are securing stock at source, ensuring that wherever machinery is available, Euro Auctions is bringing it to one of our sales.”
